The silver screens are open with Covid rules and conditions. But the big heroes are not ready to release the movies this December. They want it to be from Sankranthi next year.
Till such time the theatres want software and they are depending on the old movies. Some movies which were released on the OTT platform are also coming on to the silver screens as new films.
The people are yet to get accustomed to the theatres again. It might take another one month time for the people to make use of the theatres. Now the theatres are open in the Telugu states.
Some film makers from the north have made good money from the OTT platforms also. Laxmi Bomb of Akshay Kumar made good money on OTT. Moviemakers like Allu Aravind want the OTT to continue. They are making different shows for the OTT like Aha.
They will be making movies for catering to the theatres and also the OTT platforms. They have man power for both the mediums. Hero Allu Arjun is promoting Aha.
Geeta Arts one and two teams are working with teams who keep on generating the content. Kirsh Jagaralamudi and Vakkantham Vamsi are heading the teams where they would finalise the stories to be approved by Allu Aravind, Chiranjeevi, Arjun and others.