We have seen people making a laughing riot for promoting a movie. Promotions are done by scratching backs and taking the music director to the sky. But perhaps this is the first movie promotion that too a faction movie with NTR six-pack getup where the fans and the program viewers just could not control the emotions and wept like children.
NTR sobbed like a child remembering his father and it was more of remembering his grandfather senior NTR and father Harikrishna. We could see NTR and Harikrishnas photos in the background. More than the movie promotion, NTR remembered his father who passed away recently and wished that he should have been there to see the movie.
The music launch was also ignored and it took a back seat, but both NTR and Kalyanram succeeded in making the movie promotion a grand success.
The fans could not control the emotions and they also cried for the NTR. The movie is about faction and leadership, but the promotion went on with the emotions. NTR gave the credit to the performance of Jagapathi babu in the movie.