After the Bullet making a come back in a big way in the Indian market now it is for the old Lambretta popularly called as the Lamby to make a come back. The government is seeking to bank on the Lambretta brand as it seeks to embark on a strategic sale of assets of the loss-making PSU, Scooters India Ltd.
According to reports, the government is keen to ensure that the Lambretta brand stays with Scooters India to maximise valuation of the loss-making automaker Scooters India. The Heavy Industries Ministry is planning to put up the company for “strategic sale,” which includes sale of government shareholding along with transfer of management control.
However, leveraging the Lambretta brand may be easier said than done with the iconic brand being used by several firms including fan websites and a UK-based company called Lambretta Licensing Ltd which uses the brand to sell products such as men’s apparel and accessories.
On their website, Lambretta Licensing states that the company has been given “exclusive rights by Lambretta Srl to expand and develop the Lambretta brand globally.” The company has yet to respond to a query from carandbike.com about the ownership and rights of the Lambretta brand.
