Using the upcoming heroes with a low budget and making tonnes of money has been the trend in the film industry. It started with Movie Moghul Ramanaidu.
He used to take upcoming heroes and directors and then generate a blockbuster. In the same fashion Geeta Arts led by Allu Arvind also blocked the dates of upcoming heroes and leading ladies to make good movies.
With Vijay, they made Geeta Govindam and Taxi Wala. Vijay turned into a big hero. Now they are going to do a movie with Vishwaksen. Vishwak looks good and is an outspoken person who was in news for shouting at an Anchor with an F… word.
Now Vishwak is recognised by the audience and that makes Geeta Arts two to look at him for doing a movie. The other day Vishwak was seen with Allu Aravind over soft drinks.
It was posted on social media. Allu Arvind knows to strike when the iron is hot. Allu earlier identified Karthikeay also, but Karhitkeay was like a one movie wonder.
His movies did not do well after RX100. Luck also plays a major role in the career of any actor to become a star.