This is not the right way. A ticket costing Rs 600 is very high for the Telugu audience. This may be the highest ticket rate in the film industry.
They want to loot and scoot before the audience knows about the movie’s worth.
Earlier, big-ticket Telugu films like “Kalki 2898 AD, ‘Salaar’ and ‘Devara’ also got permission and hiked ticket prices, and they fixed between Rs 395, Rs 403, and Rs 495 per head but this time, Pushpa The Rule breaks new ground and touches magical Rs 600 mark.
“It is the highest ticket rate for a Telugu film in recent times and they want to make at least Rs 200 crore net collections in two Telugu states and set a new record,.
. However, the makers were a bit apprehensive about fixing a ‘fancy price’ but later resolved to go ahead due to rising expectations around the movie.
‘Allu Arjun fans are elated and going berserk to watch special shows and cough up more but makers are cautious. Pushpa one was good but the ticket rates in Andhra were very less those days under Jagan regime.
But they made money in the north for the first part. So Pushpa did not make money in the Telugu states. Now that the ticket rate is very high it will mint in the first week itself. They have already made a business of around 1000 crore.
