The TTD Ghee Story

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Tirupathi Laddu the world-famous Prasadam has been in one for of Controversy or the other. Taste of the laddu, Aroma of the Laddu and even weight of the Laddu was an issue from time to time.

There were times when Laddu was sold in black by the brokers on TTD.

The TTD buys an estimated five lakh kgs of ghee every year, or around 42,000 per month. This is purchased via an e-tender floated every six months. In addition, the TTD also requires around 22,500 kg of cashew nuts, 15,000 kg of raisins, and 6,000 KGsof cardamoms.

According to the Karnataka Milk Federation, the TTD used to purchase the ghee from them, but supply was discontinued four years ago, reportedly over pricing issues. The real fact is the other seller sold Ghee for just Rs 360 a Kg to the Jagan regime.

This is nothing but ridiculous. You can’t even get 1/4th Kg of Ghee for this price. This shows that everything was wrong with the Ghee and no one can supply Ghee at this rate. Leave alone the purity of the product.

Reports suggest Nandini brand sellers were unable to offer ghee at prices low enough for the TTD as the Karnataka government – as there was ₹ 3 per litre increase in milk prices.

In the meantime, the temple board turned to a supplier from Tamil Nadu’s Dindigul, in whose ghee there were allegedly traces of the animal fat. The reports reveal that the Pig and Beef fat was used in the ghee apart from the fish oil.

This goes against the sentiments of the human kind in general and those responsible should be put behind the bars.

The Tirupati temple is devoted to Lord Venkateswara, a manifestation of Lord Vishnu.

Tirupati laddoos have a ‘Geographical Indication’ tag, which is a name or sign that identifies a product as originating from a specific geographical location or origin. The tag is a form of intellectual property right (IPR) that protects the product and ensures that only authorised users can use the name. This is popular as Geo tag.

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