All the political parties in Telugu states are now concentrating on Digital media. They have hundreds of employees for the management of social media and also publicity in the social media. Crores are being spent on the social media front as it is reaching into the houses of common man via mobile phones.
Even a coolie has a mobile these days and the message reaches him. Both good and bad are reaching into the palm of the common man in no time and the election publicity is no exception.
It was Narendra Modi who used the social media to the maximum during his 2014 election. All other are following the same now. They have managers. They are growing into digital armies and sky is the limit.
The comments passed by one party and the condemnation and clarification from the other party goes on like a war. TRS,TDP, Congress, Janasena and YSRC. There is no exception all of them are doing it. Apart from this, they have the tie-ups with the other arms of the media like newspapers, TV also.
The YSRCP has 1500 people and 1000 are volunteers working for the digital media. The TDP has around 4000 people working for the web in different directions and categories.
The Jana Sena has around 600 people and the budget is around Rs 100 crore for the digital media management. The TRS leaders also have people working them for social media individually and also on party basis. Recently KCR has given the responsibility to K Kavitha the Nizamabad MP. The TRS leaders are active on twitter also.
U.Srinivas
Editor
