Having got a overwhelming response in the nineth season, Sony Pictures Nertworks India (SPN), now aims to strengthen its national reach for the ensuing 10th season, VIVO IPL 2017 beginning April 5th.
Their strategic continuation of the localisation of the content has won the network all round praises, with 361 million viewers enjoying the action in the last season. They got tremendous response in both Telangana and Andhra Pradesh telugu speaking states.
Now as a part of their commitment to enhance the viweing experience they have launched a localised celebratory national campaign `10 saal appke naam’ in Telugu, only with the main ambition of connecting with its large viewership.
And in addition to Telugu feed they will be continuing the other two regional languages Tamil and Benali.
“Only fans have kept it going from the time it had begun ten years ago. And it has been the most successful sports league and we are all delighted the way it has progressed.” opined Prasanna Krishnan, EVP and Business head, Sports cluster, Sony Pictures Notworks India.
“Our campaign ` 10 saal aapke naam’, is a dedication to the fans of the league and how they engage and involve themselves with the action. And the Sony net work is grateful to the fans who have made VIVO IPL a brand synonymous with happiness, togetherness and celebration,” mentioned Prsanna Krishnan.
`We have gone with quality commentators to deliver authentic by by ball description to engage the viewers who prefer local content and we are going to have open big screen in 35 centres all over the country;, said Krishnan.
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