Tata Group is all set to replace Chinese mobile manufacturer Vivo as the Indian Premier League’s title sponsor from this year, the event’s governing council decided in a meeting today.
Yes, Tata group is coming in as IPL title sponsor,” IPL chairman Brijesh Patel confirmed the development to News agencies.
Vivo had a lot of Rs 2200 crore for title sponsorship rights from 2018-2022 but after the 2020 Galwan Valley military face-off between the Indian and Chinese Army soldiers, the brand took a break for a year with Dream11 replacing it.
Tatas were in the news when Chairman Ratan Tata donated a huge amount to the Government for tackling Corona. Now Tatas are more popular with the Tata Nexon cars which are selling like Hotcakes.
Next comes this IPL sponsorship. They were talked about when they back Indian Airlines into their company fold.
