One song sells the entire movie. This has been the strategy of the producers and the directors to publicise the movie. Sid Sriram’s song in Ala Vaikuntapuramulo and some other songs did the magic for the movie and they minted money like anything.
The song pulls the audience towards the movie and the movie is also good then there is no looking back. It is the same with Bheemla Naik also. The title song did the magic and the rest is history.
The music by Thaman played a major role in Akhanda. The BGM for DJ Tillu weaved magic into the collections of movies. Sid Sriram is charging around seven lakhs plus GST for one song.
That is the demand for a song. Half the work is done when the music becomes a hit. That gives most of the publicity of the movie. Getta Govindam also did well because of the song by Sid Sriram.
Thaman and Sid have become heroes for the movies. The kalavathi song ro Sarkaru VariPaata of maehsh is also doing wonders. It is also by Sid Sriram and Thaman.
There is good demand for Thaman and Sid these days. Thaman is seen in the company of director Trivikram Srinivas and they travel together most of the time.
It is a very good company for Thaman. He is learning a lot from Trivikram.
