Bajrangibhaijan Bollywood superstar Salman Khan plans to launch his own smartphone business brand BeingSmart. For Salman this comes years after the Dabangg Khan of film industry has successfully started and run his humanitarian works through Being Human NGO and retail chain.
“Being smart company is currently building an operational management team to be headed by a professional with leadership stints at Samsung and Micromax. Salman Khan has already registered BeingSmart trademark that has entry-to-middle smartphone users in its crosshairs. He has also selected Chinese plant that will manufacture and provide BeingSmart handsets.
The news report cited a source as saying that BeingSmart brand would be pitted against the likes of Oppo, Xiaomi and Vivo, big Chines handset makers. “Like profits from Being Human apparel brand, proceeds from sale of BeingSmart handsets would go towards charity works,” according to a source in his family.
This is not Khan’s first business venture. His Being Human not-for-profit has a tie-up with Mandhana Retail that give a 5 per cent royalty to charity organisation.
