The heroines are turning into Item girls. They have removed the name Item and branded it as a special song. In Bollywood that is common. Priyanka, Katrina, Kareena and all others have done the item songs and they are all popular leading ladies. The same trend is being repeated in Tollywood also. There are leading ladies and the other leading ladies in the industry are doing the special songs.
Tamannah has done an item song for Junior NTR. Earlier Aanjali has become an item for Allu Arjun and she is not seen these days. Ladies are doing items for obligation with the heroes. Some are doing as they dont have any work. Now Rakul Preet is doing an item song in the name of the Special song for Ramcharan. Boyapati Sreenu is doing a mass masala movie with Charan and Rakul Preet will swing for him.
Anjali earlier did the item for Boyapati. Item songs have been done by special dancers like Jayamalini, Jyothlaxmi, Helen, Halam and others earlier. But Hema Malini’s item in Sholay is still remembered and it was for the Gabbar Sing. Since decades the villain, the vamp and the item songs continue to live.
The only change is that now the leading ladies are also doing the item songs.
