North Eastern Handicrafts and Handloom Development Corporation (NEHHDC), has as its objectives the development and promotion of the indigenous crafts of the North Eastern Region (NER) by connecting craftsmen to prospective markets and generating economic, cultural and social opportunities for them.
NEHHDC launched its e-commerce portal, https://purbashree.comand operates mobile outlets “Purbashree on Wheels”. NEHHDC has also gone live on online marketing platforms viz. Amazon, India Mart, Trade India, Flipkart, GoCoop, GeM and most recently ETSY to connect the artisans with markets in India and abroad. For design interventions, technology up gradation, marketing collaboration etc.
NEHHDC has signed over 30 MoUs with various entities; inter alia, Indian Institute of Management, Shillong; National Institute of Fashion Technology, Shillong; National Institute of Design, Jorhat etc. The Ministry of Micro, Small & Medium Enterprises (MSME), and Government of India has nominated NEHHDC as ‘Nodal Agency’ for implementation of projects under the “Scheme of Fund for Regeneration of Traditional Industries (SFURTI)”.
NEHHDC is also registered as a Training Partner (TP) with the National Skill Development Council (NSDC) under the flagship program of Skill India of Ministry of Skill Development and Entrepreneurship. NEHHDC is also the implementing agency for the Development Commissioner, Handlooms and Handicrafts for its interventions such as its technical training programmes, design development workshops and research and development activities.
The Tribal Cooperative Marketing Development Federation of India (TRIFED), has partnered with NEHHDC for the implementation of the Ministry of Tribal Affairs’ scheme ‘Marketing and Logistics Development for promoting Tribal Products from North Eastern Region’. NEHHDC has also launched an in-house design cum handloom and handicrafts production centre under the brand name ‘Nature’s Weave’.
It has also established a textile testing laboratory, at Garchuk, Guwahati for testing fiber, yarns and fabric. One Calendaring unit for finishing of hand-woven textile has also been established. Under the schemes of North Eastern Council, NEHHDC has implemented certain projects for bridging the gaps in the handicrafts & handlooms sectors in NER.
These include – establishing Ashtlaxmi Haat & experience centre at Guwahati at a cost of ₹7.6 crore; setting up an Eri silk spinning plant at Integrated Textile Park, Mushalpur, Baksa (Assam) at a cost ₹14.92 crore; and providing market development by way of digitalisation, authentication and traceability for weavers across 7 states (less Sikkim) in NER with a project cost ₹14.92 crore.
