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Leading digital payments firm Paytm plans to launch a messaging service to rival Facebook Inc’s WhatsApp by the end of August, a source familiar with the matter said.
SoftBank and Alibaba-backed Paytm is seeking to attract people in India to use the new messaging service embedded in its app, which many already use to buy everything from food to plane tickets.
Paytm’s messaging service will allow users to send audio, video and pictures and texts, the man, who declined to be named, said. Paytm currently has more than 225 million users.
Earlier this year, another home grown messaging platform Hike rolled out an in-app electronic payments service to cash in on rising digital transactions in India.
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