With Salman delivering a dud for Eid, we do not know where Bollywood is leading. SRK the hero has given a hit to the industry called Pathaan.
But Salman could not continue it . “With Bollywood, the problem is it is too vast like from Punjab to UP to Maharashtra and West Bengal, it is difficult for them to target the audience, where they will set the movie.
But Bollywood, they have missed catering to the mass audience and in the South all four languages and superstars are targetting first their niche audience and later other languages.
So they know their target. The movies of Ayushmann Khurrana, and Rajkummar Rao which worked before the pandemic are not working now.
, “For some movies, they go for OTT to get premium amounts from the streaming platforms. For example, post-theatrical if they are getting Rs 10 crores, but direct premiere they will make around Rs 25 crore.
Some producers think that if the film fails at the box office, OTT is the fair deal then. In Hindi, there’s still at least one film every month that is releasing directly on OTT but in the South, the trend has gone.”
When it comes to South there are many movies that are super duper hits. The latest is Balaam produced by DIl Raju with a small budget,but has collected huge at the box office.
