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A survey participated in by 18,000 people has revealed that 62 percent experienced significant variations between online reviews and the final product received.
Many consumers have reported that a lot of the reviews on e-commerce sites are fake or planted, according to a survey conducted by citizen`s engagement platform LocalCircles.
Asked if the consumers trusted the product reviews on e-commerce sites, 56 percent responded in the negative while 31 percent responses were affirmative.
Some consumers in a structured discussion had earlier reported that many e-commerce sites did not publish a bad product review written by the consumer on their sites.
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