These days one song is making all the difference to the collections of a movie. Yes there were times where people just used to watch the movie for an item song.
Right from the days of Geeta Govindam, the producers and directors have learnt the art of promoting a movie with a song. The Thella Thella vare song by Sid Sreeram made the movie popular and it just collected a hundred crores.
Next Comes Ala Vaikuntapuramulo where Ramulo Ramula and Samaja Vara Gamana made all the difference to the movie. This was also from Sidh Sreeram.
Now it is the song of Bheemla Naik. Thaman is the music director and people started talking about it. The folk accent from the folk singer and 12 metal Kinnera is just the talk of the town.
Bheema Naik is a remake movie but being supervised by Trivikram it has reached a different level altogether for Pawan Kalyan. Kinnera Mogulaiah has got all the publicity and the movie hogged the limelight.
So one good song can make all the difference. People are liking the folk and rural songs in Telangana Slang. That is the reason the Mangli songs are also popular with the masses.