In a significant move to protect the rights of consumers and maintain transparency in the coaching sector, the Central Consumer Protection Authority (CCPA) has issued comprehensive guidelines to address the issue of misleading advertisements in the coaching sector.
‘Guidelines for Prevention of Misleading Advertisement in Coaching Sector, 2024,’ aim to safeguard students and the public from deceptive marketing practices commonly employed by coaching centers, shared Smt. Nidhi Khare, Chief Commissioner CCPA and Secretary, Department of Consumer Affairs, Government of India while interacting with media on the subject here today.
A committee was chaired by the then Chief Commissioner CCPA was constituted on Guidelines for Prevention of Misleading Advertisement in Coaching Sector and included the representative from the organizations namely Central Consumer Protection Authority, Department of Personnel & Training, Ministry of Education, Lal Bahadur Shastri National Academy of Administration (as a special invitee), National Law University (NLU) Delhi, Law firm and Industry stakeholders.
There was general consensus among committee members that CCPA should come with Guidelines for prevention of misleading advertisement in coaching sector. After adequate deliberations the committee submitted its suggestions. Based on the suggestion of the committee the CCPA placed the Draft Guidelines for public comments on 16th February 2024.
Public suggestions were received from 28 various stakeholders including Ministry of Education, Bureau of Indian Standards (BIS),ALLEN Career Institute Private Ltd., India EdTech Consortium and Internet & Mobile Association of India (IAMAI), FIITJEE, Career360 coaching platform, Chirravuri Research Foundation for Human and Global Reforms, Civic Innovation Foundation, Wadhwani Foundation and Consumer Education & Research Centre (CERC.
