On the appeal of Prime Minister Shri Narendra Modi, the pioneer of ‘New India’s New Khadi’, the people of Delhi have made the best ever record of purchasing Khadi and Village Industries products.
On 2 October, on the day of ‘Gandhi Jayanti’, the flagship ‘Khadi Bhawan’ of Regal Building, Connaught Place, New Delhi, for the first time in a day, has recorded the maximum sale of Khadi and Village Industry products worth Rs 2 crore 1 lakh 37 thousand, which is a highest record in the history of Khadi and Village Industry compared to any Khadi store in the country.
Manoj Kumar, Chairman, Khadi and Village Industries Commission (KVIC), Ministry of Micro, Small and Medium Enterprises, Government of India, has attributed the unprecedented sale of revered Bapu’s legacy Khadi on Gandhi Jayanti to the ‘brand power’ of Prime Minister Shri Narendra Modi and the ‘Charkha Kranti’ booming from the last 10 years under his leadership.
Chairman KVIC in a statement opined that on 29 September 2024, in the 114th episode of ‘Mann Ki Baat’ programme, the Hon’ble Prime Minister had appealed to the countrymen to buy ‘Made in India’ and local products under the ‘Vocal for Local’ campaign during the festive season.
According to the latest sales figures, Khadi and Village Industry products worth Rs 2.01 crore were sold at Khadi Bhawan in Connaught Place, Delhi on Gandhi Jayanti, which includes cotton Khadi worth Rs 67.32 lakh, silk Khadi worth Rs 44.75 lakh, woolen Khadi worth Rs 7.61 lakh, poly Khadi worth Rs 1.87 lakh, readymade Khadi worth Rs 65.09 lakh, village industry products worth Rs 12.29 lakh and handicraft products worth Rs 2.44 lakh.
In comparison to last year, this time the maximum sale of cotton Khadi took place. While cotton khadi worth Rs 26.89 lakh was sold in the year 2023, this time it reached Rs 67.32 lakh with an increase of 150.35 percent. The increasing sales of readymade merchandises is a symbol of the fact that the youth is promptly adopting khadi.
