The Central Government has initiated ambitious Nasha Mukt Bharat Abhiyaan (NMBA) and currently operational in all districts of the country with an aim to create awareness about ill effects of substance abuse among the youth, with special focus on higher education institutes, university campuses, schools and reaching out into the community and garnering community involvement and ownership of the Abhiyaan.
Till now, through the various activities undertaken on-ground, 11+ crore people have been sensitized on substance use including 3.50+ Crore Youth and 2.32+ Crore Women.
Participation of 3.35+ Lakh educational institutions has ensured that the message of the Abhiyaan reaches children and youth of the country.
A strong force of 8,000+ Master Volunteers (MVs) have been identified and trained.
Awareness through official Social Media accounts of the Abhiyaan on Twitter, Facebook & Instagram.
NMBA Mobile Application developed to gather and collect the data of NMBA activities and represent on the NMBA Dashboard at district, state and national level.
NMBA Website (http://nmba.dosje.gov.in) provides detailed information and insights to the user/viewer about the Abhiyaan, an online discussion forum, NMBA dashboard, e-pledge.
A National Online Pledge to be Drug Free had 1.67+ Crore students from 99,595 educational institutions pledging to be drug free.
Events like ‘Nashe se Azaadi- A National Youth and Students Interaction Programme’, ‘Naya Bharat, Nasha Mukt Bharat’, ‘NMBA Interaction with NCC’ are regularly organized to engage and connect with youth and other stakeholders.
MoUs have been signed with Spiritual/Social Service organizations like The Art of Living, Brahma Kumaris, Sant Nirankari Mission, Ram Chandra Mission (Daaji), ISKCON and All World Gayatri Parivaar to support to NMBA and conduct mass awareness activities.
Technology and Social media have been effectively utilized to spread the message of the Abhiyaan online by creating handles on Facebook, Twitter & Instagram and sharing daily updates on them.
An Android based mobile Application has been developed to capture the data of activities happening on ground on a real-time basis by the districts and master volunteers. This App has been placed on the Google Play Store.
All the de-addiction facilities have been geo-tagged for ease of access by the public.
