There is a chance that the movies in future will be released on the OTT as well as in the theatres on the same day. When it comes to theatres the audience is not coming in full.
But the movies are doing well on the OTT. Narappa has done well on the OTT and Suresh productions along with partner Puli have made profits. So far there is no guarantee that the movies will run with full capacity in the theatres.
That is the reason a man like Suresh babu having 1200 theatres under him has decided to give Drishyam and also Virataparvam of Rana to the OTT platforms.
There is no risk in giving away the movies to OTT. There is a chance that Suresh who has entered the music arena may also launch an OTT platform in the near future.
If the so-called third wave comes in October, we have to close the theatres again. That is the reason the release of RRR has been postponed. America is also facing the issue of Corona issue in the name of the third wave.
So the OTT is here to stay and producers must make the movies with OTT also in mind.