More sales-less quality:Biryani

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Big Biryani players like Paradise and Bawarchi are not maintaining the quality and also taste, but Biryani sells.

The home delivery arrangement is another reason for the orders. Getting the food on time to the house from the local franchisees and the quantity is another reason.

Food delivery app Swiggy delivered 3.50 lakh biryani orders on Saturday and the app dispatched over 2.5 lakh pizzas across the country, according to company sources.

Swiggy also said as per a poll it conducted on Twitter, 75.4 per cent orders came for Hyderabadi Biryani.

But if you ask them to compare the taste they say Paradise Biryani and Bawarchi Biryani were very tasty earlier and now the taste and quality has come down a bit.

Still it sells.You have to take tokens and stand in the line for getting a seat in the Paradise hotel secunderabad which was there since decades.

“With 3.50 lakh orders, Biryani was the top item that was delivered,” sources told.

There is a talk that Paradise is going for a Public issue and would be listed on the stock exchange.

These days the Pista house Zafrani Biryani is also selling in large quantities.

Spicy Venue is also doing well with the Biryani sales.The Chichaas are also doing well with Biryani. The hotels in the name of Mandis are also selling Biryani.

Biryani masters from popular joints are coming for the dawats to cook Biryani in large quantities. Family packs are the order of the day.

There was an instance where one individual complained to Minister KTR that he did not get enough meat pieces in his ordered Biryani.

Minister for Home Mahmood Ali is popular for sending Biryani degs to other VVIPs for festivals and other events. Biryani eating competitions are also conducted in Hyderabad.

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