The “Gujarat model” was always more hype than reality. While nobody can question Gujarat’s open-for-business ethos, that had long predated Modi’s term as chief minister.
Very little actual policy innovation took place during Modi’s tenure; he mainly did well at inviting large companies to set up shop in the state.
The prime minister now runs a negative campaign, mocking the Gandhis at every turn. Sensing that Modi’s credibility on the economy has been dented, his party doesn’t mention the “Gujarat model” at all; instead, the big talking point for the BJP last month was whether or not Rahul Gandhi was a believing Hindu.
It is Congress, meanwhile, that’s talking about jobs, development and the ease of operation for small business.
No one expects Congress to win the state.
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