One song shook the country and made Pushpa a super duper hit. That is ooh Antava, ooh oo Antava. That is the reason the directors were adding these songs for ages.
Dum Maro Dum was such song. Now Chinrajeevi has taken Miss India for his latest movie Waltair Veeraiah for the coming Sankranthi.
Silk Smitha was known for the item songs, now the leading ladies like Kajal, Tamannah, Pooja Hegde, Anjali, Samantha, and all others are doing these songs for quick bucks.
One good song can run the entire movie. The industry as such now is drooling with the Song ooh Antava. Now it is a challenge for Sukumar to get a better song for Pushpa two.
Right now the focus is on two movies, Waltair Veeraya and Veerasimha Reddy. We do not know if Simha Reddy has any item song or not.
Chiranjeevi as such has been using item songs in his movies, but the success rate was not that good. Now we have to see how people would react to Urvashi Rautela.