Consumer electronics firm Micromax on August 10 announced its foray into the smart TV space and is looking to capture 5 per cent market share in the segment and 12 per cent in overall panel market by the end of this fiscal.
The domestic firm, which had sold 0.85 million LED TV units last fiscal, is expecting to sell around 1.25 million units this fiscal and is also expanding its sales network across the country to tap the tier II and III cities, besides tapping the online platforms and modern trade channels.
“With the launch of new smart TVs, we expect Micromax to have 5 per cent market share in the smart TV segment by FY2016-17,” Rohan Agarwal, Vice President – Consumer electronic, Micromax, told PTI.
Its Canvas Smart LED Television range, which would target the urban consumers, will be exclusively available on e-commerce platform Flipkart. The company has priced smart TVs at Rs 19,999, 29,999 and 42,999 for 32, 40 and 50 inch screen size, respectively.
