Yes the Mega family headed by Chiranjeevi and Allu Aravind of Geeta Arts can make a 50 crore movie into a Hundred crore one. That is their capacity.
Uppena the latest movie from Mythri movies has proved that. That is the kind of campaign they can do and sustain it for long. That is how they made the Geeta Govindam movie a hundred crore movie.
The presence of Vaishnav Tej has made all the difference to the movie. They had a good story, they got Vijay Sethupathi so that they can sell the movie in other languages also.
Devi gave one song that sold the movie entirely and also publicised the same. The talk of Chiranjeevi and others kept the movie in momentum and now it has got around 70 crore at the box office.
It will continue and a may get 100 crore also. The other languages market is also there. The guidance of Sukumar to the director Buchibabu also gave the required treatment to the film.
If Geeta Govidam was not from Geeta Arts movie it would not reach the 100 crore mark.
