Bommarillu Bhaskar is like the home director for Geeta Arts. His latest movie with Akhil and Pooja Hegde, the Most Eligible Bachelor was an Ok hit. At the same time, Geeta Arts knows how to use directors and actors apart from the payment.
That is where the cost of the production comes down and then they make profits. Allu Aravind pays less but pays on time and even before the release of the movie.
Konda Polam of Vaishnav Tej directed by Krish did not do well at the box office with Rakul Preet Singh. The film was good but there were no collections.
They hope that the OTT market will balance the collections. That is the reason people are doing the movies left and right. If not at the Box office, they can get the money on OTT.
The digital platforms have made all the difference to the collections. The box office, the satellite rights and the OTT platform will definitely recover the money for the small and medium budget movies.
That is the reason Geeta arts one and two units are making the movies left and right. They are running the Aha platform also.
