NTR is doing Evaru Meelo Kooteshwaradulu these days. But it not getting the proper TRP. The presence of Ramcharan did not make any difference to the TRP of the program.
Heroes have been coming and going but so far the TRP is not that encouraging. This is like a prestige issue for the organisers and also the host NTR who is a big hero with a mass fan following.
Now they have decided that Mahesh Babu will be coming to the program as a special guest to boost the image of the program Evaru Meelo Koteeswaralu.
Mahesh will also get some publicity for his movie Sarkaru Vaari Paata and the next that he would do with Trivikram. The script work is going for the Mahesh to be on EMK along with the NTR.
Both NTR and Mahesh are close friends and chip in for each other in the process of promotion. NTR was there for Bharat Ane Nenu which was a big success.
