Indian cricket team skipper Virat Kohli now Virushka is giving a run of money to Bollywood bigwigs like Shah Rukh Khan.
According to the latest study by global valuation and corporate finance advisor Duff & Phelps, Kohli has for the first time replaced Shah Rukh Khan as India’s top-ranked celebrity brand.
India’s Most Valuable Celebrity Brands, Kohli, along with Deepika Padukone and Ranveer Singh, lead the ascent of the millennials to the top of the rankings. “For the first time since we began publishing our rankings, Shah Rukh Khan has slipped from the top ranking and been replaced by Virat Kohli.
Kohli is now the first choice of brands to engage and attract consumers, fuelled by his extraordinary on-field performances and off-field charisma,.
