The brand value of Kohli is going high. His endorsements are going up day in and day out. He is in great demand by the corporates who depend on pushing products with advertisements.
Kohli reportedly endorses more than 20 brands at the moment with smartphone maker Gionee and luggage maker American Tourister being the latest brands who have roped him in.
His exploits on theThe 28-year-old’s brand value is also expected to rise up by 20-25% after he became the captain in all formats. He is quickly catching up to Bollywood megastar Shah Rukh Khan, who has been valued at $131 million.
“Performance improves the perceived value of a brand ambassador,” said Tuhin Mishra, co-founder and managing director of Baseline Ventures, a sports marketing, entertainment and licensing firm.
As does position. cricket field last year included three double hundreds and as many centuries in one-day cricket. Kohli amassed 1215 runs in 12 Tests at an average of 75.93 and scored 739 runs in 10 ODIs along with the record smashing 973 runs that he scored in the Indian Premier League last season.
Kohli’s form with the bat has had a direct effect on India’s performance as a team in the longest format. He has led India to a record six successive series wins, since August 2015, and the victory over Bangladesh saw the team extend its unbeaten streak to 19 Test matches. Both these feats have never been achieved by any other Indian captain in the history of Test cricket.
