The Jal Jeevan Mission (JJM) was launched by Prime Minister Narendra Modi on August 15, 2019, with the ambitious goal of providing tap water supply to every rural household by 2024. At the time of itsinception , only 3.23 crore (17%) of rural households had tap waterconnections.
The mission aims to bridge this gap by providing nearly 16 crore additional households with tap water by 2024, ensuring the functionality of existing water supply systems, and directly benefiting over 19 crore rural families.
This initiative is intended to reduce the rural-urban divide and enhance public health. Jal Jeevan Mission also strives for the freedom of mothers and sisters from centuries old drudgery of fetching water for the household, and improving their health, education and socioeconomic condition.
The Mission is bringing ‘ease of living’ and adding pride and dignity to rural families. Jal Jeevan Mission also implements source sustainability measures as mandatory elements, such as recharge and reuse through greywater management, water conservation and rainwater harvesting.
The Mission is based on a community approach to water and will include extensive Information, Education and Communication (IEC) as a key component. JJM looks to create a janandolan for water, thereby making it everyone’s priority
