HDFC is the top brand

HDFC is the top brand
HDFC is the top brand
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India’s second largest private sector bank HDFC Bank topped the list of the country’s top 50 brands according to a report released by marketing and advertising conglomerate WPP Plc and Kantar Millward Brown.

Banks and telcos dominate the listing, WPP’s BrandZ Top 50. Airtel is #2 and State Bank of India, #3.

The highest ranked new entrant on the list is a telco too, Reliance Jio, at #11.

Pay for JIO from April 1

WPP says demonetisation—the invalidation of old high-value currency notes last year—and the subsequent slowdown in consumption hit packaged consumer goods brands.

Consumption of packaged consumer goods fell 4.2% and 2.4% year on year in November and December 2016 respectively but recovered 0.6% in March this year and 3.9% in April. Still, that was enough to hit the ranking of most packaged consumer goods brands.

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