Noida residents have gulped down liquor worth Rs 775 crore in the current financial year so far April 1, 2017 to January 31, 2018.
If the consumption trend continues, the net sales in Gautam Budh Nagar will be to the tune of nearly Rs 930 crore by the end of the current fiscal.
Officials of the district excise department said there is an increase in the consumption of high-end liquor and women drinkers are also on the rise.
“In the 2017-18 financial year, country liquor consumption till January-end was 66.71 lakh litres. As many as 46.22 lakh bottles (750 ml) of India made foreign liquor (IMFL) and 123 lakh bottles (650 ml) of beer were consumed.
As compared to the previous year, consumption of country liquor has registered an 11.3% increase while beer registered a 1.49% increase.
The consumption of IMFL has increased by 12.45%,” Rakesh Kumar Singh, district excise officer, Gautam Budh Nagar, said.
The total liquor sale value till January 31 was at Rs 775 crore, officials said.