After Nag Ashwin joined the family of Dutts, the face of cinema changed. Senior Dutt is relaxing and overseeing the projects. The latest is Project K at a cost of around five hundred crores.
Swapna the wife of Nag Ashwin the director is making films on her own. Sita Ramam is the talk of the Town.
But once Dutt passed the bastion to his daughters – Swapna Dutt and Priyanka Dutt. The whole outlook of the production house has changed. While they continue to deliver hits, these days the formula is changed.
They are more into content-driven films where the story is the king. Content is the king they believe. After the success of Mahanati the outlook of Ashwini Dutt also changed for the good.
Like this, they delivered blockbusters like Yevade Subrahmanyam, Mahanati, Jathiratnalu, and now Sita Ramam (on the way). None of these films have stars in their ranks and is only banked on good scripts.
Now the work for PRoject K with Prabhas and Deepika Padukone is going on Latest technology at the international level is being used by the director Aswhin.
Singeetham Srinivas Rao the senior director of Aditya 369 is the mentor for the movie.
