Telugu cinema has come to such a stage where the audience is being lured with free cinema for the first time.
The producer and director of the movie Beech Road Chetan have decided that he would allow the movie watches free for the first show so that the mouth talk would spread fast about the movie.
He is of the opinion that if not, no one may come to see the movie. He is confident that the first show on the first day would act as a promotion for the movie.
The free concept would definitely lure the audience and if the movie is good, then it would get all the push for the next show and that it will be with tickets.
Chetan has done three movies earlier but he did not direct them. Now he has acted and directed the movie. He is confident about it and he just needs a push initially.
He has done the movie with action, emotions, love and Romance. A smartphone changes the life of a youngster and that is the story of this movie.