Superstar Rajinikanth is in news for not joining politics. He has requested film critics to communicate their thoughts about a movie without making hurtful remarks.
“Making films is our responsibility. Reviewing movies is your duty. But how you communicate while criticising a film is important. Don’t pass any hurtful remarks. I would request you to use proper words while registering your thoughts on a movie,” Rajinikanth told reporters at the audio launch of ‘Neruppu Da’ at Sivaji Ganesan’s residence ‘Annai Illam’.
Rajinikanth, 66, said producers should ensure that all the stakeholders earn profit while distributors should avoid falling prey to marketing gimmicks before buying a movie.
“A producer is bound to market his product with innovative gimmicks and quirky selling techniques. But distributors and exhibitors should not fall prey to it. Don’t buy a film for exorbitant price and crib about losses post the film’s release.
“Before acquiring a project, take the advice of experienced trade pundits in the industry and analyse the risks and business propositions thoroughly,” he said.
‘Neruppu Da’ stars Vikram Prabhu, grandson of Sivaji Ganesan and Nikki Galrani in the lead roles.
