One cannot win the election just with the help of Social Media. The ability to mobilise voters is the key.
A robust organisation empowered local leaders, and a positive, forward-looking message is necessary for the Congress to make a comeback.
The retweets that Rahul is getting may not convert into votes. And finally, an anti-Modi message might serve to get Congress workers off the back foot, but it won’t win a general election.
The Congress party should also stop harping on its past glories – fewer “Know Your Legacy” bits about Indira Gandhi would help.
Rahul must design a vision of the future that can compete credibly with Modi’s.
Without such a vision, no social media strategy will help the Congress to survive 2019.It’s not easy to beat Modi -Shah Jodi.
U.Srinivas
Editor
