The lengthy runtime trend does not harm the film called Devara they say. Both the director and Hero NTR are confident that the content is good and there should be no issue for the movie with the audience.
We have seen the cases of Arjun Reddy, Animal, RRR, Pushpa: Part 1: The Rise, and a couple of other films which scored well at the box-office, with lengthy runtime. Devara also can excel well but it is just a concern from the fans’ side.
After a dud with Chirnajeevi, Koratala is doing the movie with NTR and the music of Anirudh is already ringing. The movie is being sold in 5 languages. NTR is promoting the movie across the country.
He was in Mumbai the other day and the media has given him all the importance. In between NTR has done War-2 with Hrithik Roshan and this is because of the fame that he has got with RRR.
Like Baahubali for Prabhas, it is the RRR for NTR. That is the reason Devara was made for 5 languages.