Directors used to say that a big budget is one of the requirements for a hit movie. But the trend is changing and has changed for the good. Good content and presentation are the real formulae for a hit movie. The audience has proved it with the movie called Jaya Jaya jayahe.
This Jayahe has been made with a budget of five crore only. The movie has already collected fifty crore. Kantara has collected around five hundred crore with an investment of around sixteen crores.
The maker of Kantara stated that god spoke through Kantara and he is right. The climax shows it all.
It looks very real. Bimbisara is another movie made with a low budget and has collected well at the box office.
DJ Tillu shook the audience here in the Telugu states and the second part is also getting ready. Jati Ratnalau is another movie made with a low budget and collected good revenues at the box office.
So all this proves that budget is not the real criterion. The subject and the presentation make all the difference. Pushpa was made for the Telugu audience, but it made a sensation at the National level and collected around four hundred crores.
Vikram by Kanagaraj also collected huge money at the box office at the Pan India level. So content is the king for any cinema in the world. The producers are ready to invest any amount of money for the right content.
