Baba Ramdev is one person who is giving sleepless nights to business Giants like Colgate, Horlicks and other brands. He is having an empire of around 10000 cores and is planning to double this in the next 5 years to come. He does not spend more on publicity or advertising of his products. He himself is a brand ambassador for his products.
Yoga guru Baba Ramdev’s life is now set to hit the silver screen. Bollywood actor Ajay Devgn is believed to have signed the movie to play Ramdev in the biopic after Vikrant Massey opted out of the project which was originally meant for the small screen.
The numerous controversies surrounding the yoga guru, his Patanjali business empire, and his turbulent tryst with politics could lend a lot of colour to the biopic, if it is made. Devgn, who owns the production company Ajay Devgn Films, is keen on bringing the yogi’s life to the forefront, according to one of the media .
Massey had been approached for the role and had started prepping for it, too. He was scheduled to meet Ramdev and pick up his mannerisms during the course of their interaction.
However, the ‘A Death in the Gunj’ actor backed out of the project as he was not too keen on doing television after having ventured into films.
When Devgn stepped in after Massey’s withdrawal, the TV program had taken the shape of a big screen biopic, according to industry sources.
Devgn is currently busy with the promotions of Milan Luthria’s Baadshaaho. The film has an ensemble cast consisting of Ileana D’Cruz, Emraan Hashmi, Vidyut Jammwal and Esha Gupta.
