The producers have decided that from September one the shootings in the Telugu film industry will resume. The stars will be paid according to the agreement per movie and it will be not on a daily basis.
The decision of halting shooting was taken as production costs of the film have mounted multifold in recent times, whereas the theatrical revenues have dropped to a new low.
The producers have decided that the ticket rates will have to come down and that the snack rates should be normal and affordable.
Given the high ticket prices, audiences refrain from coming to theatres after the COVID-19 pandemic. The Telugu cinema industry has been trying to recover since the Covid-19 pandemic lockdown.
Except for biggies like RRR, and Pushpa, many movies have no proper responses at the box office. The Producers Council has proposed to decrease the ticket prices from Rs 100 to Rs 70 in general theatres, and as for the multiplex, it is being proposed to be shifted from Rs 150 to Rs 120, inclusive of GST.
No decision has been made official yet.
The producers have also jointly decided that they will release any new movie on the OTT platforms only after 10 weeks of its theatrical release, to avoid revenue loss.
All this has to be finalised and made official.
