These days the heroes want to show their negative attitude to become big heroes. This is like a foundation for the future. All the villains who are now heroes had the good foundation with negative roles. Rajasekhar, Mohan babu, are good examples for the negative shades. Now Jagapathi is a big negative character after the success of Legend.
Negative always attracts attention. Playing negative shades has been the trend in the Nandamuri family. Senior NTR the grandfather of NTR played several mythological roles like Duryodhana so on and so forth. But got all the appreciation for those roles .
The actors from Nandamuri family have showcased their prowess in negative roles as well. Nandamuri Balakrishna acted in a negative character in his film Sultan. Then, Kalyanram also did a negative lead role in Hare Ram.
Even though the character changes in the end, for most part of it the character is negative. Another hero from Nandamuri Tarakaratna acted in a negative role in Amaravati after he failed to succeed as a hero in Telugu.
Anna NTR acted for almost 50 years in Telugu films in various roles. But whenever he played a negative role, he just showed a different level of prowess altogether. All his negative roles have been from great epics like Ramayana or Mahabharatha.
Big NTR acted as Ravana Brahma in BhooKailas and he played Duryodhana in Sri Krishna Panaveeyam and Dana Veera Sura Karna. He is the man who brought these complete villain characters a ‘anti-hero’ status with his portrayals.
Jr. NTR is continuing the legacy of his grandfather in his latest movie, Jai Lava Kusa in a negative role. If Sr. NTR did the character of Ravana, Jr. NTR is doing a role that is close to Ravana in this movie.
Now, Jr. NTR is trying out a character like Jai where he has negative shades for most part of the film as per the sources. As Jr. NTR has a name that he looks like Sr .NTR and also has equal talent, how he will play the negative role is to be seen now!