You can eat water. Drinking water is past. Edible water. Sounds like something from the future,. But it is true. A London-based start-up is slowly making it a reality. How many times have you bought a plastic bottle of water and tossed it after a single use?
Rocks Lab, an innovative sustainable packaging start-up, hopes that never happens again. It is using 100 per cent natural materials extracted from plants and seaweed to create environmentally-friendly packaging. With their first product.The start-up hopes to revolutionise how we hydrate ourselves.
Modelled after fruit membranes – think oranges – Ooho is created by taking a ball of ice and then covering it in layers of membrane made from calcium chloride and a seaweed derivative called sodium alginate.
The membrane is biodegradable and disappears within 4-6 weeks. It’s also edible – which means you can drink your water on the go and potentially eat the ‘bottle’ it came in.
The water is packaged in a double layer of the membrane – so you peel off the first layer, pierce the second and then gulp down your water. And if the idea of biting into a blob of water freaks you out, don’t worry. That part is completely optional.
People are really enthusiastic about the fact that you can create a material for packaging matter that is so harmless that you can eat it.”
.According to the start-up, the spherical flexible packaging can also be used for other liquids including soft drinks and, yes, even alcohol. The flavourless membrane can even be flavoured or coloured.
It’s actually cheaper than plastic.
