No we are not taking about the regular dry day of liquor. Today is Friday and there is no major movie for release during the Sankranthi festival. Usually for Sankranthi and when it is falling on Friday the movies were supposed to be released today. But with the competition between Balaiah and Chiranjeevi they wanted to hit the screens first.
The movie releases in advance for Sankaranthi has been very prestigious for both the heroes of the Telugu industry. One of doing 150th and the other was doing the 100th. Both of them were declared the hits at the box office with Gautami Putra sathakarni having a slight edge. The timing has been perfect for Sathakarni as the formation of Telangana and Amaravathi happened during this time.
Sathakarni is educative innovative and new content which people must know. Khaidi is regular mass masala and a remake. When it comes to release of movies Friday has always been traditional. But these days people are doing it on Thursdays also. Releasing It abroad and in many theatere is also strategy. 1000 screens is another strategy. Earlier single theater 100 days was the tradition. Now 1000 screens all over the world is regular feature.
These days most of the movies get profits. The rights are sold for abroad screening. Rights are sold for satellite viewership and then the rights are also sold for other languages. Most of the Salman movies are made from stories of other languages. Story plus good making and taking including publicity decide the future of the movie at the box office.
Dil Raju and Allu Aravind are good at making strategies for making the movie a super hit. Creating hype is another aspect. Making a movie in limited budget and time is another strategy. Gautamiputra was made in 80 days and it was decided a hit from the beginning.
So this Friday no movies, but Saturday you have Sethmanam Bhavathi from Dilraju. See and enjoy.
