Dr Shashank Goel, IAS stated that, in the past, the traditional media,that is, Newspapers,
Radio, and Television, from across the globe, held significant sway in public communication
and thereby kept citizens well-informed about societal issues and empowered them to
contribute to positive change and inclusive development.
“However, the emergence of New Media, that is, Social Media Platforms, Facebook, X
(formerly Twitter), Instagram, YouTube, LinkedIn, etc., have transformed journalism and
brought about a profound transformation in the world of media with their huge speed and
unprecedented access to global audience.
In addition, Artificial Intelligence is revolutionising the news industry, from content creation to audience engagement”, Dr Shashank Goel, IAS observed and added that with these advancements come such significant challenges as misinformation and fake news, which pose a grave threat to the integrity of journalism and the trust of the public.
“In this rapidly evolving landscape, it is incumbent upon Media Professionals to uphold the principles of accuracy, impartiality, and ethical conduct in their pursuit of truth”, Dr Shashank Goel, IAS stated and added that, in this scenario, Media Professionals should not only keep updating their domain knowledge but also adapting to the changing trends in order to enriching the quality of their media strategies.
