On the occasion of World Vegan Month in November, People for the Ethical Treatment of Animals (PETA), India urged the people of Hyderabad to go vegan and leave mother cows and buffaloes and their
calves in peace.
As a part of spreading awareness on the issue, PETA has set-up a huge billboard with a picture of a dead calf near Wesley Degree College,Secunderabad with the message “Because You Consume Dairy, Calves Die”.
The billboard is part of the PETA’s nationwide campaign calling attention to the hidden suffering behind dairy milk production. “Every drop of dairy spells misery for male calves, who are slaughtered,starved to death, or abandoned, since they cannot produce milk, as well as immense grief for their mothers,” says PETA India Manager of Vegan Projects, Dr Kiran Ahuja.
