Even before starting the shoot of the movie, Mahesh and Rajamouli are in search of a new tag for the upcoming movie. Rajamouli the director is a master seller and he wants a tag for the marketing of this movie.
They want to do it on the digital platform to start with. Rajamouli is thinking of something like Thaggede le of Pushpa.
“Baahubali had, the hashtag #WhyKattappaKilledBaahubali? started to trend automatically, leading to SS Rajamouli using that one big time to promote his next. #WKKB became the phenomenon that promoted Baahubali 2 to another level.
Similarly, for his recent outing RRR, Rajamouli started promoting the film with #RRR, eventually making this working title and trendy hashtag as the title of their movie.
Rajamouli and his hero, Superstar Mahesh are in the process of ideation for a hashtag. The idea is to attract the audience not just at the Pan India level but also at the International level.
The promotion should keep ringing for the next year. Rajamouli will easily take a year to complete the movie. Mahesh has agreed to be a partner with Rajamouli in this movie.
