His 10th death Anniversary is on 18 April 2023!
In India the history of Crocin tablet goes back more than 60 years when it was first introduced in the market by Crookes Interfran, (later known as Duphar Interfran Limited). Crocin was prescriptive and was marketed through the ethical route.Mainly used to control fever.
In 1996, Duphar Interfran sold the brand to SmithKline Beecham (now Glaxo Smith Kline). Soon after Crocin became an over-the-counter drug.
Today Crocin sells more than 2.50 million pills each day. That’s nearly 30 pills every second, around-the clock! People use Crocin blindly.
But who is the marketing brain behind the original Crocin, now a Super Brand? He is none other than Late Gurudas Masurkar, the former Sales and Marketing Head of Duphar Interfran.
He is no more but he will be remembered as the ‘Crocin Man’.
Late Gurudas Masurkar started his career as medical representative in Crookes Interfran and soon rose to the top. Apart from Crocin, he was also responsible for the success of Lacto Calamine lotion.
After his retirement in 1976, he started his own enterprise, Entod Pharmaceuticals.
Late Gurudas Masurkar was not only a brilliant marketing man, he was an excellent human being.
He has helped in shaping up the careers of many young men. When he was on the Board of Directors of Shamrao Vithal Cooperative Bank, he helped young entrepreneurs in ensuring that the loans were cleared as smoothly as possible.
