Ministry of Ayush has signed a Memorandum of Understanding (MoU) with India Tourism Development Corporation (ITDC), Ministry of Tourism, Government of India to work together for the promotion of Medical Value Travel in Ayurveda and other traditional systems of medicine.
Dr. Shashi Ranjan Vidyarthi, Director, Ministry of Ayush and Shri Piyush Tiwari, Director (Commercial and Marketing), ITDC signed the MoU in presence of Shri Pramod Kumar Pathak, special secretary, MoA and other senior officials of Ministry of Ayush and ITDC.
According to the MoU, Ministry of Ayush will provide training to the officials of ITDC to sensitize them about the Medical value travel in Ayurveda and other traditional systems of medicine. It will identify tourist circuits, where there is immense scope to promote Medical value travel in Ayurveda and other traditional systems of medicine and provide all the technical knowhow from time to time to ITDC.
ITDC on suggestion of Ministry of Ayush will include historical heritage sites of Indian systems of medicine in tourist destinations under “Knowledge Tourism and may develop films/literature useful to tourists. It will explore establishing Ayurveda and Yoga centre in the Hotels run by ITDC and will organize sensitization workshops.
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