Mythri Movie Makers have started a distribution office. After the success of Pushpa they have gained a lot of confidence. Dil Raju was doing the distribution for Mythri.
Now Mythri will go ahead on its own.
Even after Mythri has an office in Nizam, Dil Raju and Asian Suniel still will have a major say in Nizam. There are very few theaters that are operating independently.
But Mythri hopes the muscle of their production house will do the trick for them. At the end of the day, which exhibitor wants a Vijay film over a Chiranjeevi film or a Balakrishna film?
But who will give the theatres is the big question?
Mythri believes they have blockbuster content in hand and they are confident that exhibitors will make the right decision. The reason why Dil Raju is popular with exhibitors is that he can ensure a continuous flow of films in their theaters.
Mythri is a banner that can ensure that.
But Dil Raju is known for acquiring films of other products as well. Mythri has to gain confidence on that front.
They may face initial hiccups for Sankranthi and there will be pressure on them to reach out to Dil Raju or Suniel.
